About My Econics
Business understanding, design, and engineering, working as one.
My Econics brings business understanding, design, and engineering together to create practical digital solutions. We help organisations develop new products, improve existing systems, and make informed technology decisions—from the first conversation through implementation and ongoing support.
Our philosophy
Your business comes first. Technology follows.
Technology problems can easily take attention away from what really matters: running and growing your business. Our role is to take that weight off your shoulders.
That is why we start with goals, users, and constraints rather than with a favourite tool or platform. When we understand what you need to achieve, we can recommend technology that fits your workflows—instead of asking your organisation to reshape its processes around software.
We don’t just build software. We build solutions.
How we work together
The disciplines behind every solution.
My Econics brings together contributors with backgrounds across different industries. Strategists, designers, software engineers, and quality specialists collaborate throughout a project rather than handing work over the wall.
- StrategyClarifies goals, priorities, and the case for change, and keeps decisions tied to business outcomes.
- DesignShapes user journeys, interfaces, and prototypes around the people who will use the solution.
- DevelopmentBuilds reliable, maintainable software and integrates it with the systems you already rely on.
- TestingChecks functionality and usability throughout delivery, with a final validation before launch.
- SupportMaintains the solution after launch and plans improvements as your needs change.
Our team
The people behind the work
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Dr. Poova
Co-founder
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Praddeep Kumar
Co-founder
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Chandra
Co-founder
What you can expect
Visible, collaborative, and built to last.
Visibility
Tasks are tracked to their conclusion and defects are logged against the functionality they affect, so you can see what is happening and why.
Collaboration
You review prototypes, designs, and working software as the project develops, and your feedback shapes the next steps.
Maintainability
Clean code, consistent logging, version control, and documentation make the solution easier to support and extend.
Built for change
Business requirements change. Your systems should keep up.
Change is constant for every organisation. New regulations, customers, products, and ways of working all place new demands on technology.
We design solutions with that reality in mind, planning for how rules and processes may evolve so that systems can be adapted rather than replaced. After launch, we stay involved to maintain the solution and plan the improvements that keep it useful.
Let’s talk about what you want to achieve.
Whether you have a clear brief or an early idea, we’ll help you explore a practical way forward.